Each one of our Car Wash locations retains a captive audience of qualified viewers on a monthly basis. We are capable of providing a phenomenal saturation rate to these consumers each month! As consumer markets grow more fragmented, traditional unfocused advertising is inefficient way of reaching these consumers. CWA Media has been able to penetrate an important and powerful market. This “Niche Marketing” approach is a cost-effective addition to any marketing mix.

  
 

With the introduction of home Digital Video Recording (DVR) systems, traditional television network advertising is clearly not as effective as in the past. Now, at the push of a button, just about any consumer can fast forward directly through advertising messages. This puts a huge strain on all businesses to find new and improved ways to reach their consumers effectively.

CWA Media has developed an OUTDOOR DIGITAL TELEVISION NETWORK. Your consumers are attracted to our 42” LCD panels for two reasons: one is they are already pre-programmed to watch television and two is they have nothing else to do for that 30 minutes they spend at the car wash.

We have put the marketing back in television and have brought the audience back to you... without the fear of fast forwarding.

  
 
  ...WHY CAR WASHES?
   

Full-service car washes are a part of Southern California 's culture. Complete with convenience stores, detail specialists, and a sleuth of treatment options for your car, these car washes are frequented by a customer base that is upwardly mobile with a high level of disposable income. Car Wash Ads, Inc. strategically positions 42" Flat Panel LCD Monitors that capture the attention of car wash patrons while they wait for their cars to be pampered. These individuals have considerable influence and maintain a discerning lifestyle that sets them apart. With an average wait of 20-40 minutes, our televisions put you in touch with the consumers who are most likely to purchase your products and services.